A couple weeks ago the Shift crew made a trip over to Southern France to shoot Hunter Lawrence in our 3LUE Label Navy/Yellow collection. We spent a few days with the 114 Motorsports team and took in the surf vibe of the Hossegor area as the boys were full hammer down with just a few weeks of prep to go before Round 1 in Argentina.
“To be a part of the Shift family is awesome. There is such a family-oriented feeling and you feel like the bosses and people working directly with you are just mates. Everyone is super passionate. The crew came out to France in early February for the shoot and we had some freezing cold and rainy conditions, but the boys got the job done just like they were back home in sunny California. The gear they are producing now is crazy too, it’s come so far from what I can remember as a little kid growing up. They push the limits of the design, fit, and materials, and it’s super badass!”