| BRIGDEN, ON (Date) – The Triple Crown Series is excited to announce the recent partnership with Bob The Cooler Co. LLC that produces a wide variety of cooler, drinkware and active lifestyle products tailored to the action sports world. Supporting both the series and a hand selected list of athletes to be announced soon, Bob the Cooler Co. is focused on actively engaging in the upcoming season that will feature some of the most exciting racing yet! Headquartered in Scottsdale Arizona, the valley of the sun- home to cacti, cervezas and sunscreen. BOB knows better than anyone how to keep cool in the hottest moments of life! BOB The Cooler Co. is the supplier of exceptionally tough, reliable & unique coolers, drinkware and gear designed to meet the needs of an active lifestyle, BOB goes where you go. After three decades of marketing success and his experience in support of building Rockstar Energy into a huge success story, Jordan Cochrum and the “BOB’s Cool” team set out to revolutionize the cooler and active lifestyle accessories industry. To cater to powersports aficionados everywhere, they decided something new was needed – enter Bob The Cooler Co., an exciting alternative brand set on disrupting traditional outdoor-themed cooler products. Designed for every outdoor occasion; Bob is the go to cooler option, always down for a good time and will never let you down. “We’re fired up to partner with the Triple Crown Series! Just like our coolers, these riders are tough, resilient and always ready for action. We can’t wait to help keep riders and fans refreshed and hydrated. It’s going to be one wild ride!” – Jordan Cochrum with Bob The Cooler Co. “We are so proud to partner with such an innovative brand, and honored to be part of the new adventure BOB sets out on. It is big for us as a Series to get more outside industry partners involved and grow our sport to a bigger audience” – Kyle Thompson COO Jetwerx Bob the Cooler Co. products will launch a pre-sale opportunity on June 1st, 2023 through their website bobscool.com. Following the initial roll out in June, Bob the Cooler Co. products will be available at powersports retailers in the US and Canada. |
| ABOUT THE TRIPLE CROWN SERIES The Triple Crown Series is Canada’s premiere racing series including rounds of motocross, arenacross, and supercross events. Riders battle it out for points with the goal of becoming the Triple Crown Series Champion. For more information, visit https://triplecrownseries.ca. To stay up to date on the latest racing news and exclusive content please follow the series social media channels: Facebook: Canadian Triple Crown Series Instagram: @triplecrownseries Twitter: @TripleCrownSer Youtube: Triple Crown Series Canada Tiktok: @triplecrownseries |