MURRIETA, Calif. – PIERER New Mobility North America, Inc., formerly known as PIERER E-Bikes North
America, announces its ongoing commitment and investment into the bicycle industry with a full scope of
bicycle and e-bicycle products set to arrive in North America later this month. Expanding its portfolio with new brands and appealing new products, PIERER New Mobility includes the integration of FELT Bicycles, the well-known Husqvarna E-Bicycle brand, and the exciting debut of GASGAS Bicycles to the North American market.
Through its unique brands, PIERER New Mobility offers a wide range of bicycle products, spanning across multiple bicycle product segments – both electric and analog. FELT bicycles will continue to focus on high-performance bicycles, with plans to expand its racing platform to cover other growing two-wheel segments.
Featuring the all-new carbon frame Mountain Cross category, the Husqvarna E-bike lineup presents the next chapter of its journey with new kinematics and features across all model segments for 2023. With four key model categories encompassing 11 unique models focused on the market demand in North America, GASGAS Bicycles in 2023 boasts a thrilling new lineup of E-MTB products with the engineered-to-excite G Light Trail 3.0.
John Hinz, CEO, PIERER New Mobility North America, Inc.: “PIERER E-Bikes North America will be
rebranded as PIERER New Mobility North America, Inc. The name change reflects the successful
continuation of development within the bicycle business, which goes far beyond e-bikes. Our ongoing
dedication toward this growing segment of business is further reinforced through the investment into the
FELT brand and development of the next generation of Husqvarna e-bike products, in addition to the
excitement of bringing a new brand to the market with GASGAS Bicycles.” PIERER New Mobility brands will be sold in authorized bicycle dealers in 2023, staying true to the company’s unmatched commitment to brick-and-mortar retail partners.
About Husqvarna E-Bicycles
Conceived to introduce new possibilities and experiences within E-Mobility – Husqvarna E-Bicycles has set
innovation as its status quo. The brand approaches engineering, design and function of its machines – with the motivation to evolve and advance the segment towards becoming future-oriented.
About FELT Bicycles
FELT IS FAST. Competition drives the brand and with the purpose of going fast FELT creates world-leading,
aerodynamically optimized bikes guaranteed to deliver speed. The brand shares the same spirit and
instinctive racing mindset as those who push their limits. Whether pinning on a number at the World
Championships or in the hunt for a KOM or QOM on the local segments, FELT delivers an uncompromised
performance.
About GASGAS Bicycles
Riding on the action-led success and philosophy of GASGAS in the off-road motorcycle racing and trial
competition segments, GASGAS Bicycles challenges riders and enthusiasts to experience off-road trails like they have never done before – via powerful E-Bicycles inspired and engineered to thrill and excite.