|OFFICIAL LAUNCH OF SAILUN TIRE AMERICAS (STA) |
For Immediate Release TORONTO, ON (May 11, 2021) –
As a leading global tire manufacturer with a strong reputation for delivering high quality and value in over 130 countries worldwide, the formation of Sailun Tire Americas (STA) represents the next logical step in the dedicated North American division of Sailun Group Co., Ltd.
Sailun Tire Americas is made up of passionate lifelong North American tire experts who have worked in all facets of the tire industry in the United States and Canada, bringing a wealth of knowledge and expertise to the STA family of brands.
“The formation of Sailun Tire Americas allows our North American team of experts to work closely with our customers on the design, development and marketing of our multiple tire brands for passenger cars, trucks and SUVs as well as commercial and fleet vehicle applications. It’s an exciting time for all of us and the best is still to come,” says Ron Dolan, Executive VP of Sales and Marketing at Sailun Tire Americas.
The newly formed and rebranded Sailun Tire Americas represents the company’s growth and focus of its sales and marketing efforts on North American specific brands, products and services, while also expanding its ongoing commitment to advanced design, engineering and testing in both the United States and Canada.
The newly formed STA division includes a wide range of value-based tire brands in passenger and commercial vehicle applications which are designed right here in North America for the North America market.
Mark Pereira, Director of Marketing at Sailun Tire Americas added that “this represents the next big step for Sailun Tire Americas. Our products speak for themselves and offer incredible performance at a fraction of the price of other major tire brands in the market. Today’s drivers are looking for less costly alternatives that still deliver big on quality you can count on.”
The official launch of Sailun Tire Americas goes beyond the striking new logo and monochromatic corporate colors, as it involves setting new standards of quality, trust and support with its expanding network of valued customers and years of proven industry expertise – STA is quickly becoming a recognized leader in tire and rubber technology with a full range of products, brands and possibilities to make it happen. ###
For more information, please visit sailuntire.com